The ad-driven revenue model that traditionally funded quality journalism has not translated to the digital economy. Journalism is a fundamental pillar of free, democratic societies, and newsrooms around the world are facing an existential threat like never before. We’re committed to introducing a new funding model that enables journalists to focus on journalism, not satisfying clicks-over-quality mandates from third parties like advertisers and publishers.
While the efforts of both companies to bolster local journalism — a vital pillar of any free, democratic society — are admirable in theory, one can be forgiven for seeing this as a thinly-veiled marketing ploy at best. Lost in both companies’ announcements is the massive role each have played in getting us to our present, negative state — and how neither company’s latest, local journalism-focused overture will introduce any fundamental changes to local news business models, which are currently facing an existential threat, other than potentially making them even more reliant on both companies’ search algorithms, and their respective propensities to change them on a whim.